Professional Experience
High School Performing Arts Director, Alamogordo
United States
Manage end-to-end delivery of seasonal productions from casting through strike, owning full-cycle logistics, budgets, scheduling, and vendor/rental coordination, ensuring data integrity and accurate documentation throughout.
Lead a cross-functional team of students, administrators, and external partners, applying structured management frameworks to drive performance, collaboration, and organization.
Manage QA and quality control processes for each performance: assessing skill growth via performances, reflections, and evaluations to ensure consistent, high-quality outcomes and maintain factual accuracy in reporting
. Resolve day-to-day escalations and interpersonal issues among 100+ students and staff, applying empathy and clear communication to de-escalate and realign teams, supporting stakeholder management and effective communication.
Developed methodologies for evaluating performance outcomes and reporting results, supporting data-driven decision-making.
Creative Strategy, Noisy Water Winery, Ruidoso, New Mexico.
United States
Managed front-desk operations, scheduled client appointments using Acuity, and reduced double-bookings.
Maintained office supply inventory with reorder thresholds and negotiated supplier delivery schedules.
Mapped target-audience personas from survey and social data to prioritize messaging channels.
Crafted brand voice guidelines and sample messaging that reduced client revision rounds. Built persona-driven content calendars that aligned organic posts with paid activation windows.
Weekly creative reviews with design and media teams to shorten revision cycles and clarify deliverables.
Coordinated and promoted 120+ events annually with a cross-functional team, managing vendor timelines, visual planning materials, and multi-deadline workflows, utilizing Excel and Google Sheets to track data and ensure data integrity.
Maintained brand consistency and audience engagement across platforms, serving as a key communication bridge between leadership and the public, and contributing to business writing for marketing collateral and feature articles.
Collaborated with leadership to distill complex information into clear, audience-appropriate messaging, supporting fact-checking and methodology writing for internal communications with staff, vendors, and clientele.
Maintained a 98% capacity venue booking calendar throughout employment, netting over $200,000 in sales a year, while ensuring accurate data entry and report generation for management review
Creative Strategy, Freelance, Las Vegas, Nevada.
United States
CURRENT Conceptualized, filmed, and edited short-form content for Instagram & TikTok Analyzed performance metrics (reach, engagement, watch time, conversions) to refine content strategy and optimize posting schedules
Managed end-to-end project timelines, client communication, and revisions while consistently meeting deadlines across multiple concurrent projects
Stayed current on platform algorithm changes and content trends, adapting formats (Reels, Shorts, carousels, etc.) Collaborated with clients on brand guidelines, messaging, and campaign goals, translating business objectives into engaging visual content
EDUCATION
Bachelor of Arts, Education - English.
Western Governors University. 3.5 GPA
Master of Arts, English Ed.
Western New Mexico University. 3.9 GPA